Use Scenarios
MediaFusion™ can be implemented to drive a variety of business models. Whether you are seeking to enable easier navigation of multimedia content or merge content from multimedia networks, MediaFusion will help you achieve your goals.
1. Integrate Disparate Media Services
MediaFusion provides a unified media experience, integrating all back-end content providers so that users access all your media services through one interface. MediaFusion enables a single request from the client device to touch as many back-end systems as needed to furnish the response; the user enjoys low latency and quick content access. Because you no longer need to create a client application for back-end services, you can launch new services rapidly.
2. Personalize Media Services and Promotions
With MediaFusion, you can create bundled content packages or content offerings organized by genre, brand or user preference. For example, you might offer a bundled content package, including an artist's full-track song and the artist's music video or TV appearance. The content may come from multiple back-end providers, but the user makes one purchase and enjoys a seamless, unified experience. Users could search for multiple types of content by the same artist at once-for example a ringtone, music video and a song.
Merchandising and promotions work like any other form of content in MediaFusion. Merchandising and promotions can come from multiple back-end sources, seamless to the user. MediaFusion learns to feature relevant content based on demonstrated user preferences, and the storefront becomes more targeted with each use. Promotional content can be targeted demographically or based on association with users' preferred content.
3. Converge Networks
In MediaFusion, content can not only come from multiple back-end providers; it can also be delivered through multiple networks, including 3G, WiFi and mobile broadband. For example, users could search for their favorite TV show, and then decide how to watch it. They could sideload it wirelessly from a set-top box to the phone, or they might stream it via video on demand, or watch it live via mobile broadcast. MediaFusion enables your users to focus on media content instead of the delivery mode.