MediaFusion™ MediaFusion is a white-label client-server software application that enables you to rapidly develop and launch on-device portals for rich media services.

A better user experience builds loyalty.

For users, navigating to multiple multimedia applications can be frustrating; they often give up before they even reach the storefront. MediaFusion provides access to all your multimedia services in a single, unified client application. With MediaFusion, your users simply access one application to find music, ringtones, personalized streaming radio, live TV, video on demand and more.

A personalized user experience maximizes cross-sell and up-sell opportunity.

MediaFusion is an intelligent application that learns from the user's behavior and features media and artists most relevant to the user based on demonstrated preferences. The personalized storefront becomes more targeted with each use. MediaFusion provides a refreshing experience that encourages users to take advantage of your services and discover new content.

Mobile operator benefits:

• Build loyalty with accessible and intuitive media services.
• Create an integrated portal and media player in a single application.
• Integrate multiple media services and content sources into a unified, rich user experience.
• Launch new media services without adding clients.
• Personalize promotions and merchandising to each user.
• Cross-sell and up-sell additional media content and services.

Features

Music

MediaFusion combines your music services into one personalized application that makes it easy for users to purchase additional services, such as ringtones and ring-back tones, find information on their favorite artists, and spend more time enjoying their music.

Users can enjoy the following services by searching artists, the music store or their content library:

• Music on demand
• Personalized streaming radio
• Internet radio
• Ringtones and ring-back tones

MediaFusion provides artist information, which can be combined with promotional offers:

• Biographies
• Discographies
• Album tracks, cover art, editorial reviews
• Genres and related artists
• Concert information
• TV appearances
• Ticket information

MediaFusion learns to feature and recommend content most relevant to the user, based on demonstrated preferences. Users may opt to receive notifications about their favorite artists, such as upcoming concerts or live appearances, via SMS, email or instant message.

Video

MediaFusion integrates video on demand and live TV-unicast and broadcast-into a single unified electronic services guide (ESG) and player so users can filter content by genre or TV channel, based on all content available. Channels can be live TV channels, or groupings of video on demand content under a brand.

For any given channel or brand, some shows or groups of clips may be featured. Users can also browse content by genre, which can contain both live TV and video on demand content.

Users can create a personal channel by adding channels or shows to their list of favorites. They can view a list of recently watched and most watched TV shows, and obtain show information, which may include:

• Program or clip titles
• Description
• Program dates
• Actors, directors and more

Infotainment

With MediaFusion, users can learn more about their favorite media content, artists and shows. Infotainment categories include:

• Music news
• TV appearances
• Concerts
• Album art and information
• Artist biographies and images

The information can be tailored to the user's preferences and geographical location.

MediaFusion gives you the opportunity to create targeted advertising that can include links and promotions relevant to the user and based on the user's favorite music and video. Users can opt to receive promotional SMS alerts or emails, so they can stay informed of entertainment and events.

MediaFusion supports all your media services:

• Music on demand
• Personalized streaming radio
• Internet radio
• Ringtones and ring-back tones
• Live TV
• Video on demand

Ease of navigation and content discovery is critical to uptake in multimedia services.

Read further to find out how MediaFusion integrates your services while providing intuitive, personalized browse and search for new content. Visit the Technology page to learn how the MediaFusion platform unifies any back-end services.