PACKETVIDEO SELECTED TO HELP AT&T BRING NEW MOBILE MUSIC EXPERIENCE TO MARKET
New End-to-End Mobile Music Service Redefines the Way AT&T Customers Can Play, Discover and Shop for Music Using their Mobile Device
SAN DIEGO - March 24, 2010 - PacketVideo (PV) announced today at CTIA that it was selected by AT&T* to help bring AT&T’s new end-to-end mobile music service to market, giving customers a more cohesive way to play, discover and shop for music using their mobile phone.
The new AT&T Music service provides users with a unified music experience that integrates online genre and personalized radio stations, melody match and lyric lookup services, ability to buy and download full songs and albums, and more into a single, easy-to-navigate interface.
"PV embraced this opportunity to bring to life the way AT&T re-imagined how the mobile music experience should look, feel and perform for wireless customers,” said James Brailean, Ph.D., CEO, PV. “With the monumental shifts we've seen in other areas of mobile entertainment over the last two years, they recognized a need to make mobile music simple, seamless, and relevant in users’ lives. We’re excited to work with AT&T to bring such a compelling service to fruition."
"AT&T has built a robust, best-in-class, new mobile music experience for very affordable but powerful phones," said Ted Woodbery, vice president of Wireless Data, Voice and Ancillary Products for AT&T Mobility and Consumer Markets. "In collaboration with PacketVideo, we were able to bring to life our vision for the kind of seamless integrated mobile music features that we feel will really resonate with our customers."
Within one mobile broadband application, subscribers to AT&T Music can:
- Listen to 40 commercial-free genre radio stations;
- Customize unlimited personal radio stations;
- Use song match to identify the tune by holding their phone up to music playing on the radio, TV or elsewhere;
- Search for lyrics to identify song title and artist;
- Preview, buy and download songs and albums straight to their phone; and
- Listen to personal music saved on their mobile device, including the ability to create and manage playlists and find music by artist, album, song or genre.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
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About PV:
Founded in 1998, PacketVideo is the software pioneer powering the world’s leading multimedia services on millions of home and mobile devices. PacketVideo is a subsidiary of NextWave Wireless Inc. (NASDAQ: WAVE).
Note
Regarding Forward-Looking Statements: This press release contains
“forward-looking statements” for purposes of the Private Securities Litigation
Reform Act of 1995 that involve risks and uncertainties. There can be no
assurances that forward-looking statements will be achieved, and actual events
or results could differ materially from the events or results predicted or from
any other forward-looking statements made by, or on behalf of, PV, and should
not be considered as an indication of future events or results. Important
factors that could cause actual events or results to differ materially are
described in filings of our parent company, NextWave Wireless Inc. (NASDAQ:
WAVE) with the Securities and Exchange Commission. All such documents are
available through the SEC’s website at www.sec.gov. PV makes no commitment to
revise or update any forward-looking statements in order to reflect changes in
events or circumstances after the date any such statement is made, except as
may be required pursuant to applicable law.
For further information:
Ruder Finn
Jeff Seedman / Gabriella Asmus
(310) 882-4009 / (415) 348-2721
seedman@ruderfinn.com / asmusg@ruderfinn.com
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